Summary
User experience design professional with more than 12 years expertise designing and developing web and e-commerce applications. A hybrid designer who leverages user centered design principles to delight customers and shareholders.
Experience
Jan. 2006 – Present
Lead User Interface Designer
Intuit Inc., San Diego
- Led the design effort for TurboTax, a $1 Billion per year software as a service and desktop application
- Ensured consistent user experience across multiple business units, leading a cross functional team to deliver the "TurboTax UI Guidelines"
- Responsible for "upsell" designs and increased conversion achieved through innovative events including crowd sourcing and competitions – On target to exceed $500 million in revenue
- Started and led the creation of a new product offering, fafsa.intuit.com, opening the door to solutions in the education space – Organized research, produced wireframes, created prototypes, facilitated usability sessions, and coded the UI using latest web technologies
- Selected to be a "Design Catalysts" in recognition of consistent innovative thought leadership to facilitate teams to deliver customer centered solutions
- Initiated and presented at Intuit conferences addressing innovative ways of gaining customer insights, social media opportunities, and design thinking; enhancing collaboration throughout the Intuit design community
- Consistently requested from top executives to lead programs that required cross-organizational innovation and growth opportunities
Sept. 2004 – Jan.2006
User Interface Designer
eBay Inc., San Jose
- Collaborated with product managers and business divisions to develop scalable designs on projects related to "finding and buying", natural search, affiliate and other customer acquisition focused projects
- Led design efforts for eBay Reviews & Guides (reviews.ebay.com), a high profile, customer activity and natural search related initiative used by millions of eBay customers resulting in increased site traffic and stickiness
- Led design meetings with executive staff and stakeholders
- Created wireframes, low and high fidelity prototypes, and other assets used for the design process, user testing, and documentation for engineers
- Orchestrated user testing, content management, and creative resources on related projects
- Drove personal ideas from concept creation through the design process
- Mentored new employees on design process, project scoping and review presentations
Feb. 2001 – July 2003
User Interface Developer
TightLink Inc., Berkeley, CA
- Defined the user experience for customer relationship management application
- Developed prototypes for user testing
- Conducted usability tests and evaluations
- Addressed usability and interaction design
- Created templates, style guides, and functional specifications
- Created layouts, icons, and graphical elements
- Determined feature set for product releases
- Addressed cross-platform and browser compatibility issues
Mar. 2000 – Jan. 2001
Manager Interface Design
OpsXchange Inc., San Francisco, CA
- Designed user experience for B2B e-commerce platform
- Conducted contextual interviews and usability tests
- Addressed usability issues
- Created prototypes and demos for testing and presentations
- Managed documentation staff and developed help documentation, getting started guides, and tutorials
- Produced marketing related websites
Dec. 1998 – Mar. 2000
Web Designer
Data Broadcasting Corporation (eSignal), Hayward, CA
- Managed financial web site receiving 145,000+ page views per day
- Facilitated and drove development for online Java based product and financial site
- Managed large-scale site re-design including information architecture, usability issues, and overall look and feel
- Produced banner advertisements receiving up to 18% click-through
Sept. 1997 – Dec. 1998
Web Designer / Marcom Specialist
International CMOS Technology, San Jose, CA
- Designed and maintained corporate web site
- Created concept and layout of magazine advertisements
- Produced data books, articles, data sheets, and marketing collateral
Education
Masters in Human-Computer Interaction
Carnegie Mellon University, August 2004
Bachelor of Arts, Economics
University of California, San Diego, June 1996
Accomplishments/Interests
- C|net Editors Choice Award - TurboTax Home & Business
- Five patents filed and pending in the technology industry
- Created open source marketplace application (think Craigslist)
- Grew a 140 pound pumpkin in 2009
- Gardening, woodworking, and welding